Yuppie Hipsters Drink $1000 Beers Stuffed Inside Roadkill
For those who have a love for taxidermy AND beer, here's just the thing for you.
Fancy Scottish brewery BrewDog has just released a 55% ABV "The End of History" beer which will be sold inside roadkill (your choice:a stuffed stoat or gray squirrel).
Sound appealing? BrewDog isn't cheap. The stoat runs for $762, and the gray squirrel is priced at $1,067.
BrewDog's co-founder James Watt says:
"In true BrewDog fashion, we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits.
This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.
The impact of The End Of History is a perfect conceptual marriage between taxidermy, art and craft brewing.
The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them."
Well, I'll agree that they sure are... something. Did he hire an over-conceptualizing art student to write that statement? If I were Watt, I would keep it simple: "Drinking fancy beer out of a dead squirrel rocks." Cuz I think that's what he means.
Anyway, the marketing strategy worked. All 12 limited editions sold out in just 4 hours.